SEO is complicated – there are so many things to think about that it can seem like a mountain to climb.
But with WordPress it becomes much simpler with plugins like Yoast SEO, that can push you to utilise valuable keywords and not forget which part of the site is most important for optimization.
However, after all this it is necessary to see the effect of your work and the reaction of the public. This is when you need to use Google Analytics.
Obviously Google Analytics works only on Google, but Google is the most used search engine in the world. the last time I checked, for example, in Italy, Google had more than 94% of the market share (see statcounter.com). With Google Analytics’ tracking code, you can collect data for analysis in the Google Analytics interface.
There are many people already aware of Google Analytics and for this reason I am often asked by my clients to enter the tracking code on their websites.
But more often than not, they do not have the knowledge to understand the data in the interface, which is not so simple. As a result, there are many websites with tracking code but it is never used.
But why? All the learning tools are here on the web and are free!
Google Analytics Academy offers courses for beginners and advanced and then you can take the exam to prove what you have learned. And wait, there are also certificates! It’s all here on this link.
After following these courses, you can understand for example how to find out how many people visit your website, but leave immediately and which device is the most used to browse your site. You can also follow the path used by your visitors to buy one of your products and know how someone arrived on your site, such as from a search engine or pay per click ad.
Using this information and more, you will discover how to improve your site and be more successful, since simply adding tracking code won’t do the work for you, but instead provides the tools.